The Business of Reselling Episode 59: Rich People are your Target Market

According to a recent episode of Planet Money, the top 20% of earners are responsible for over HALF of consumer spending every month in the US. This trend has accelerated since covid, and shows few signs of changing (unless the stock market totally implodes). So what does this mean for reselling? Listen to today's podcast and find out.

ARTICLES & RESOURCES:

NPR: https://www.npr.org/2025/11/21/nx-s1-5616629/consumer-sentiment-spending-wealth-gap

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