🎧 Episode 43: The AI-Powered Virtual GM — How to Work Smarter in Modern Hospitality - Virtual GM - A Hotel Management Podcast | Lyssna här

n this episode, Cody is joined once again by longtime Virtual GM Malissa Baum for a conversation all about one of the biggest shifts happening in hospitality operations today: using AI in your daily workflow as a Virtual GM.

As operators continue managing more properties, more guest communication, and more moving pieces than ever before, AI is quickly becoming one of the most powerful tools available—not to replace hospitality, but to enhance it.

Cody & Malissa break down how they’re personally using AI to save time, improve guest experience, streamline operations, and stay ahead in an increasingly competitive hospitality landscape.

🔹 Segment 1: Why AI Matters for Virtual GMs

Running properties remotely requires:

Speed
Communication
Organization
Consistency

Cody & Malissa discuss why AI has become such a valuable tool for:

Managing workload
Reducing repetitive tasks
Supporting decision-making
Creating operational efficiency

👉 Key Insight: AI doesn’t replace hospitality—it creates more time for hospitality.

🔹 Segment 2: Everyday Ways Virtual GMs Use AI

Practical examples of how AI can support daily operations:

Drafting guest communication
Writing SOPs and operational documents
Generating marketing ideas
Creating social media content
Responding to reviews
Brainstorming guest experience improvements

👉 The focus is on using AI as a productivity partner—not a shortcut.

🔹 Segment 3: Where Operators Still Get AI Wrong

Cody & Malissa discuss common mistakes:

Over-automating communication
Losing brand voice
Using AI without human oversight
Prioritizing speed over guest connection

👉 Hospitality still has to feel human.

🔹 Segment 4: AI & the Future of Hospitality Operations

Topics include:

AI-driven personalization
Smarter guest communication
Predictive operational tools
AI-assisted revenue management
The growing role of automation for small teams

👉 Smaller operators now have access to tools that once only large brands could afford.

🔹 Segment 5: Advice for Hospitality Leaders

For operators wanting to start using AI today:

Start small
Use it consistently
Focus on saving time on repetitive work
Keep your human touch front and center

👉 Key Takeaway: The best operators will combine technology with intentional hospitality.

🔹 Closing Reflection

Cody & Malissa wrap up by discussing how Virtual GMs are uniquely positioned to benefit from AI tools—and why adaptability will be one of the most important hospitality leadership traits moving forward.

👉 Final Thought: AI won’t replace great hospitality leaders—but leaders who embrace AI may outperform those who ignore it.

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