From Artisan to Factory: How Services Businesses Are Becoming Software

What if the biggest transformation happening in enterprise today isn't about technology — it's about services becoming software? 

In this episode, Dominic Wellington and Jeremiah Stone sit down with Kit Cox, Founder & CTO at Enate, to explore the concept of "services as software" — a term coined by analyst Phil Fersht at HFS that describes the manufacturing revolution now sweeping white collar businesses. Kit draws on real-world deployments with companies like TMF and Acuity Knowledge Partners to explain why visibility comes before automation, how to structure a service catalog, and why the handoff between non-deterministic AI and deterministic execution is the most important design decision a services business can make right now. Practical, thought-provoking, and genuinely ahead of the curve.