You should just keep it simple.
Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!
We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.
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Timeline:
1:30 -Who is Rickard Kajson?
2:50 - Grade's elevator pitch.
3:30 - The story of Grade.
7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"
9:00 - A topic of Rickard's choice: Target alining
16:30 - The core of a great GTM-strategy: Create a common playbook.
22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.
24:00 - The best way to do outreach to Rickard.
26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"
29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.
29:45 - His favourite life motto.
30:20 - The top things he would tell his younger self.
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Rickard's company Grade helps you recruit, develop, and retain employees.
Read more about Grade on: https://www.grade.com/
Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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