What you should do to successfully start working with ABM (Account Based Marketing).
Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.
We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.
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Timeline in the episode:
1:45 -Who is Markus Ståhlberg?
2:40 - N.Rich's elevator pitch.
3:50 - Five quick ones.
7:30 - Why he started N.Rich.
9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"
12:00 - Common mistakes companies do re. account based marketing.
22:20 - Three important things connected to a strong Go-to-Market strategy.
25:30 - N.Rich's customer's AHA-moment?
30:00 - Their best lead-generator the last 6 months.
31:50 - The best way to do outreach to Markus.
33:30 -Closing questions
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Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/
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Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.
Read more about N.Rich on: https://n.rich/
Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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