Melissa Urban never wanted to be an entrepreneur. She was happily managing a team at an insurance company when a 30-day experiment she shared on her blog took off, and became the Whole30. In this favorite conversation from the archives, the Whole30 co-founder, CEO and New York Times bestselling author of The Book of Boundaries shares how she grew a national phenomenon with no paid ads for a decade, why she rejects hustle culture, and the word-for-word scripts she uses to protect her time. (We're taking the boundaries advice… we're still deciding on her cold showers.)
You'll learn:
How Melissa grew Whole30 by giving value away for free
Why you don't have to "do it all," and how she splits the load at home
Her real workday schedule, with no nights and no weekends
Exact scripts for saying no to coffee requests, committees and drop-in visitors
Why you should never say yes on the spot, and what to say instead
Her top tips for entrepreneurs, starting with "pay yourself first"
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