Your insights team has been delivering exactly what the business asked for — faster, cheaper, more efficiently. And that’s precisely what’s putting it at risk. In this episode, we're joined by Nick Rich, co-founder of Growth Constructors and Fellow of the MRS, who held senior insight roles at Carlsberg, IHG, and Nokia before building a firm with one explicit mission: make insights irreplaceable. Nick makes the case that the pathway to extinction and the pathway to strategic influence start from the same place. The only difference is whether insights leaders stop at observation or push through to growth construction.
We also cover:
Why your company is almost certainly operating on an implicit, untested growth theory — and how exposing it is one of the highest-value things an insights team can do
The three specific upstream behaviors Nick argues any insights professional can start Monday morning, no budget or board approval required
What five acts of courage and three humilities actually look like in practice, and why walking away from the wrong work might be the boldest move an insights leader can make.
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