Add Trust & Authority to Paid Social Ads (Without Influencers/PR Logos/Reviews)

Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss:

• Use a persona in video/image ads who matches the target customer
• How to make your creative/copy match the content your target customer loves
• How directly you solve their problem - especially when you can flip a vulnerability into something they're proud of
• Massive arbitrage for great creators/influencers compared to celebrities
• Sending products to target personas in exchange for content (might be cheaper than hiring a micro influencer for similar content)
• Affiliates and Brand Ambassadors

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

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Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007