Cesar is back on the podcast this week to break down the unsexy reality of acquiring clients for his agency through organic social media.
His current lead flow relies heavily on TikTok and high-intent searches from ChatGPT. Building this pipeline wasn't a quick win, as he spent around three years posting content before landing his first real lead. Instead of overproducing videos, he notes daily agency observations in Asana and films his thoughts directly on his phone.
We also talk about dealing with negative comments and why defending your operational decisions online actually builds credibility with prospective clients. His content strategy eventually generated so much demand that he raised his baseline pricing to $1,250 just to intentionally slow down the volume. It is a solid reminder for the club that the most effective marketing strategies simply require patience and consistent execution.
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