In today's episode of Focal Points, we are joined by Jessica Wasik of Bark and Gold Photography, a pet photographer who excels in charitable marketing initiatives and calendar contests. Jessica shares how these strategies have significantly boosted her business and sales, and how it can work for you too. Jessica gives us the behind-the-scenes of how she runs her annual calendar contest, how she partners with local charities, and how these initiatives help her connect with the community while also growing her sales. Whether you're a pet photographer or not, don’t miss these insights on unique ways to elevate your business.

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