Your showreel might be quietly costing you clients, and no one's telling you that.
In this solo petite episode, host Arielle Thomas walks through the exact framework she's using to recalibrate Cinema Thom: why clients now hire for problem-solving over taste, the real difference between a showreel and a case study, and the asset-mapping system replacing both.
Part life update, part masterclass in founder transparency; including the six months she went quiet online, why that was a mistake, and the Tyler the Creator clip that changed how she thinks about promoting her own work.
In this episode, you'll learn:
The real difference between a showreel and a case study and why clients now expect both
How to build a campaign asset map (Arielle's own team framework)
Why "Rome wasn't built in a day" should be a content strategy, not an excuse
The system Arielle's team uses to keep posting consistently without her being the bottleneck
INSIDE THE EPISODE:
00:00 — Intro
00:43 — Why Clients Hire Me Now
02:54 — Showreel vs. Case Study, Defined
03:35 — Building the Asset Map
05:15 — Put Out Your Work (Tyler the Creator clip)
06:19 — Systems & Processes
08:15 — Behind-the-Scenes Beats the Hero Shot
09:15 — The Recalibration Roadmap
11:04 — Who Do I Want to Be?
12:12 — Closing & Community
Enjoyed this Petit?
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Cinema Thom: @cinema_thom ( https://bit.ly/4fwwZI7 )
Your host, Arielle Thomas, on Instagram,@arielle.thomas (https://bit.ly/4v21hby)
Us, on Instagram,@processthepodcast (https://bit.ly/4xJ1EKl)
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