In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 

 

Today I want to talk to you about my favourite copywriting formula. 

PAS (Problem / Agitate / Solve)

 

Other useful formulas: 

  • AIDA (Attention/Interest/Desire/Action)
  • ACCA (Awareness/Comprehension/Conviction/Action)
  • BAB (Before/After/Bridge)
  • FAB (Features/Advantages/Benefits)
  • CCCC (Clear/Concise/Credible/Compelling)
  • AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)

 

Listen to all tip episodes here. 

Freebies

  1. Free rates guide

 

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