Why Good Decisions Go Wrong

Ever made a decision that looked perfect on paper — and still went wrong?That's the question I opened with, and Dr. David Marco had an answer ready. David has spent decades building data and analytics programs for some of the most complicated environments out there — the FBI, Mayo Clinic, and over 150 companies and federal agencies — and lately his focus has shifted to the C-suite and boardroom, where the decisions that ripple down to the rest of us get made.In this episode, David introduces the concept of decision integrity: the ability to make evidence-based, consequential decisions that can be explained, traced, owned, trusted, and defended under scrutiny. We talk about what happens when that integrity is missing —and the real human consequences of decisions that go badly. David breaks down his four categories of decisions and his three pillars of decision integrity, and makes the case for why business analysis professionals are exactly the people who should be in the room when these decisions get made.This conversation started as a talk about decision integrity and turned into something closer to a career conversation — because for David, they're the same thing. If you've ever felt like you didn't have the authority to speak up on a decision you could see going sideways, this episode gives you permission to raise your hand and do it!Episode Highlights● What "decision integrity" means — and why boards are asking for it now● The AI hospital discharge case that shows what happens without decision guardrails● Why "human in the loop" isn't always enough ● David shares his four categories of decisions● The three pillars of decisions (and data) ● Why BAs are the connective tissue of an organization — and how to claim that role● The power of raising your hand: David's career-defining habit● A $100 million cautionary tale about a "simple" customer question

Resources

• Connect with Susan on LinkedIn 
• Connect with Dr. David Marco onLinkedIn     
• Join our IIBA business analysis community

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.