Ten years into flower farming, Lyndsay still has moments when she wants to throw in the towel—and Shannon admits a new greenhouse has her feeling unconfident, too. In this candid conversation, they get specific about what confidence looks like in business: hiring before you feel ready, facing the numbers you’ve been avoiding, and taking small steps that build trust in yourself. Lyndsay shares how struggling to learn a turkey call exposed a bigger pattern of expecting herself to master new skills instantly. Along the way, they explain why farming keeps even experienced growers feeling like beginners—and how DirtCon grew from their own willingness to take an uncomfortable first step.
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