When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have the necessary know-how to do it efficiently. When is it the right time to hire a PR agency? Do you have the necessary infrastructure to support PR activities? To help us understand this, our Content Editor, Lina Vaz, talks with Gabriella Nassif and Miguel Arquero, Co-Founders of MGC, a strategic Brand Management, PR and Communications agency based in London.

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