Go-to-Market Radio
Avsnitt

More than just talking: Messaging and positioning, with Yoni Solomon

Go-to-Market Radio
Dela

Find out how Yoni approached positioning and messaging, not only at a new company, but also in a new and unfamiliar market.

Key talking points:

  • The importance of positioning and messaging to your brand.
  • Why customers should be the starting point for your positioning.
  • Getting key stakeholders onside for new positioning and messaging.

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