“I run my band like a startup and I run my startup like a band”
Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, eventually signing record deals and touring the world. However, he realized that traditional revenue streams from touring and licensing were unsustainable. This realization led him to explore new ways to leverage technological advancements to support musicians.
Roman describes the inception of the world's first mixed-reality live concert, funded by a Dutch government grant in 2017. This innovative concept allowed audiences to experience a live band performance through augmented reality, blending the real and virtual worlds. This approach proved financially successful and highlighted the potential for integrating music with immersive technology.
The conversation shifts to Ristband's evolution, where Roman reflects on his initial reluctance to embrace the tech industry but ultimately recognizing the potential for music-tech convergence. He mentions the support from Epic Games, which enabled Ristband to develop tools and platforms to make immersive music experiences accessible to a broader audience. Roman emphasizes the importance of viewing musicians as startups, using technology to enhance their visibility and revenue.
Marc and Roman discuss the historical context of music and gaming, noting how advancements like the PlayStation One and licensing real music in games brought the two industries closer together. They explore the potential for dynamic, ever-changing music integration in games and the challenges of creating new contractual relationships for music use in gaming.
Roman highlights the shift in the music industry, where major labels now prioritize viral social media presence over traditional musical talent. He encourages artists to embrace new tools and technologies, leveraging the vast opportunities in the gaming world to reach wider audiences and sustain their careers.
The conversation concludes with Roman urging artists to explore new mediums and tools, emphasizing the importance of curiosity and innovation. He mentions the Voices of VR podcast as a valuable resource for understanding the intersection of VR, AI, and music. Roman and Marc agree that the future of the music industry will be shaped by unexpected, underground innovations rather than traditional major label strategies.
Overall, the discussion provides a comprehensive overview of Ristband's mission to revolutionize the music industry through technology, Roman's journey from musician to tech innovator, and the potential for artists to thrive by embracing new technological opportunities.
Show Notes:
#HowWeListen Live: In Conversation
Ristband
Pivots
00:10 - Byta.com
04:25 - Roman’s background
06:00 - Pivots
08:10 - Ristband at SXSW
09:00 - Number of songs uploaded to Spotify
10:30 - Trent Reznor article
13:45 - Roman realizes he is in the Tech biz
16:10 - Major labels are not forward acting
16:50 - Gaming & Music, the new way forward
20:10 - How did Gaming get so music-friendly
26:37 - Where are the opportunities for smaller artists
29:45 - How it became way more easy to build games
31:00 - Byta.com
32:19 - Roman’s band is making money
35:20 - Gaming is the new MTV for music discovery
37:30 - Things have changed, artists need to break new ground
41:45 - #HowWeListen Live: In Conversation
43:15 - People used to think the internet was “never going to work” & was genius
43:40 - We are in the Wild West
60:00 - Byta.com
Music by Fin Productions and Oliver Lyu
Episode Credits:
Artwork by Jen Pmphrey
Hosted by Marc Brown
Series coordinated by Jamie Ford
Produced and edited by Colin MacKenzie
Music by Fin Productions and Oliver Lyu
