Episode web page: https://bit.ly/4hjhw0g
Episode summary
In this special episode of Insights Unlocked, host Nathan Isaacs sits down with CEO Eric Johnson and Chief Marketing Officer Johann Wrede to introduce Auros, the new parent brand for UserTesting, and explore why the company is expanding its focus as AI reshapes how products and experiences are built.
Eric and Johann explain why the UserTesting name no longer captured the full scope of the company’s ambitions. While UserTesting and User Interviews will continue serving the research, UX, and insights communities, Auros reflects a broader mission: bringing human intelligence into the development, training, testing, and evaluation of AI. They also share the story behind the Auros name and why the company believes its network of more than 7.5 million people can play a larger role in an AI-enabled world.
You’ll learn:
Why UserTesting is becoming part of a new parent brand, Auros
What the Auros name represents and why the company chose a broader identity
Why UserTesting and User Interviews will remain important parts of the business
How AI is shifting the experience question from usability to trust
Why human judgment and expertise matter when training and evaluating AI
How a global network of more than 7.5 million people could support AI development
What the evolution means for UX researchers, designers, product teams, and other enterprise leaders
Why Eric and Johann see human intelligence as an essential part of building safer, more trustworthy AI
Resources & links:
Auros
Eric Johnson on LinkedIn (https://www.linkedin.com/in/ebjohnson1/)
Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/)
Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
Learn more about Insights Unlocked (https://www.usertesting.com/resources/podcast)
