Rebecca Field and Lee Curtis discuss the concept of the ‘average consumer’ in EU and UK trade mark law. Why is it important, and why is it different to the concept of ‘the informed user’ in EU and UK design law? Rebecca and Lee also apply the concept to a well-known fashion case.
Timestamps:
2.29: what is or more accurately who is the average consumer for the purposes of trade mark law.
6.12: what is the average consumer not a fashion case and describe how the concept of average consumer was applied practically to it
