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Law 43: Work On The Hearts And Minds Of Others

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Law 43: Work On The Hearts And Minds Of Others

Coercion  creates a reaction that will eventually work against you. You must  seduce others into wanting to move in your direction. A person you have  seduced becomes your loyal pawn. And the way to seduce others is to  operate on their individual psychologies and weaknesses. Soften up the  resistant by working on their emotions, playing on what they hold dear  and what they fear. Ignore the hearts and minds of others and they will  grow to hate you.

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