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On this episode we welcome back our old friend Kevin Ertell, who is releasing a book today entitled “The Strategy Trap”. From Amazon.com;
“In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.
Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate companies that move from vision to results—and those that don’t. You’ll learn how to avoid the traps that derail even the smartest strategies and how to build the systems, habits, and leadership practices that bring ideas to life.
At the core of the book is Ertell’s practical, field-tested framework: the Six Cs of Execution—Co-creation, Clarity, Capacity, Communication, Coordination, and Coaching. Whether you lead a small team or a global enterprise, these principles will help you align people, eliminate confusion, and build lasting momentum.
This is not a book about how to craft a strategy. It’s about how to actually make one happen.”
After talking to Kevin about his book, why he wrote it, and who it is meant for, we have our very first roundtable discussion with Bill Duffy, Dalia Goldgor and Jayson Munyon. The five of us talk about what we learned working at Tower Records and how it served us in our current careers.
Join us for a great conversation and a lot of laughs.
