201. Jackie Latragna on Marketing Coworking Spaces

What happens when a marketer steps into coworking and starts looking at the business from the outside?

In our latest podcast episode, Jamie and Gio sit down with Jackie Latragna, a marketer who went from answering phones at an executive suite at 21 to becoming a fractional CMO working with coworking operators.

Jackie shares some great lessons on what she's seeing across the industry, including:

• Why owners need to find ways to step away from day-to-day operations
• The importance of ruthlessly evaluating your processes before scaling
• How to turn the knowledge of your location teams into actual strategy
• Why community involvement can be one of your most powerful marketing tools
• How ThinkSpace brought more than 2,000 people through its space during Seattle Tech Week
• Why smaller operators shouldn't feel like they need to replicate what larger brands are doing
• How to think about CRM and technology decisions without automatically reaching for the biggest platform
• Why marketers and operators should look outside coworking for ideas and inspiration
• The role of SEO, AEO, AI tools, reporting, and measurable marketing outcomes
• Why a little friction and different perspectives can actually lead to better ideas

One of Jackie's biggest themes throughout the conversation is simple: don't let the day-to-day keep you from looking at the bigger opportunity.

If you're trying to grow your coworking business without getting buried in the weeds, this one is worth a listen.

Resources Mentioned in this Podcast:

Jackie Latragna on LinkedIn
BLANKSPACES Coworking website

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