This week on Nail on Sunday, we’re pulling back the curtain on a side of business that nobody really talks about — the £10,000’s worth of stock and packaging sitting on our shelves that we just can’t sell.
From seasonal products that missed their moment to packaging that had to be ordered in huge bulk, we’re diving into the real reasons this happens and what it actually means for a brand like Nail Order.
Bekka opens up about the creative side of product development, the emotional hit of seeing unsold stock, and the tough balance between being innovative and being commercially smart. We talk mistakes, lessons, and what we now do differently before launching anything new.
It’s an honest, behind-the-scenes look at the risks of running a product-based business — and a must-listen for anyone who dreams of launching their own brand one day.
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