In this episode of Enquire, Clara Melia speaks with Adam Tomlinson, Head of UK Consumer Research at Berenberg, about what analysts and investors really look for in a company. Adam breaks down the components of a high-quality investment case, why today’s IPO market increasingly favours “show me” over “tell me” stories, and how companies can build credibility through consistent delivery and transparent communication. The conversation also explores what great IR looks like from the sell-side perspective, how the IR role has become increasingly strategic, and where AI is changing the equity research process.
What you'll learn this episode:
What makes a high-quality investment case and why concise equity stories win.
How companies should balance consistent messaging with introducing new growth drivers.
Why the IPO market increasingly favours proven performance over future promises.
Key takeaways from the successful Beauty Tech IPO and how early to engage investors.
How UK consumer companies can navigate constant market disruption and sector megatrends.
What sell-side analysts value most from IR teams and how the IR role has evolved strategically.
How site visits and focused events, like store tours, bring an investment case to life.
How AI is changing the equity research process, from data processing to potential retail risks.
Why transparency, delivery, and management credibility remain fundamental to investor trust.
Quotes:
"Having a concise and simple-to-explain strategy” is critical when investors are covering large numbers of companies.
“The number one rule of an IPO: don’t miss numbers, especially in the early years.”
“As long as you’re a great company, you deliver the message well, you position yourself correctly, then investors are always interested to hear your story.”
“Site visits, seeing supply chain facilities... just thinking about different ways of bringing the story to life and helping us understand the business.”
Podden och tillhörande omslagsbild på den här sidan tillhör
Clara Melia. Innehållet i podden är skapat av Clara Melia och inte av,
eller tillsammans med, Poddtoppen.
