Think Etsy is just for crafters and hobbyists? Think again. In this rerun, Crystal sits down with Etsy coach Monica Little, who grew her handmade skincare brand to multiple six figures and 5,000+ orders on Etsy before pivoting to help other small business owners do the same.
If you've ever listed a product on Etsy and waited for sales that never came, this episode is for you. Monica breaks down why simply being on Etsy isn't enough — and what "sophisticated selling" actually looks like when thousands of similar listings are competing for the same eyeballs.
Crystal and Monica also dig into something close to Crystal's heart right now: launching digital products. Etsy has quietly become the go-to marketplace for templates, guides, worksheets, and planners — the exact kind of SEO resources Crystal is preparing to sell — and Monica explains why the timing is so good.
In this episode, you'll learn:
- Why listing your products on Etsy doesn't automatically lead to sales — and what actually moves the needle
- Why Etsy is becoming the go-to marketplace for digital products (and why Amazon isn't)
- What "sophisticated selling" means: photos that stop the scroll, social proof, and evoking emotion over logic
- How to use every lever Etsy gives you — free shipping, discounts, Star Seller, and video — and when video is (and isn't) essential
- How to sell high-end products on Etsy (yes, even $350–$550 items) without competing on price
- Why racing to be the cheapest is a trap — and how to price with confidence instead
- Etsy SEO tips: using the search bar for keyword ideas, snooping on best-seller listings, and verifying keywords before you use them
- How many products you really need to gain traction (hint: it's far fewer than you've been told)
- Research tools like Everbee.io and eRank — and why Monica still swears by plain old Etsy searches
Whether you're an established seller who's been avoiding Etsy, a total beginner, or — like Crystal — getting ready to launch digital products, this conversation is packed with practical, do-the-work-and-stand-out strategy. As Monica puts it, this is the rise of "the dedicated business owner era."
Connect with Monica Little:
Connect with Crystal & the show:
- Host: Crystal Waddell, Simple and Smart SEO Show
- Loved this episode? Leave a review and share it with a fellow maker or shop owner.
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Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
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