E99: In this episode, Koko chats with Amber Venz Box, co-founder and president of LTK. Amber shares her inspiring journey in fashion and how she created LTK, a platform that revolutionized how creators monetize their content. Her early experiences in personal shopping and jewelry design led to the innovative idea that grew into a global brand.
Amber opens up about the challenges she faced in the early days of LTK, from working out of her dad's game room to securing major partnerships with retailers. She emphasizes the importance of self-belief, moving quickly to seize opportunities, and staying adaptable in the fast-changing landscape of social media. Amber also provides practical advice for creators, highlighting the power of video content and how to build strong, monetizable relationships with brands.
We also explore how creators can stand out in today's creator economy, the future potential of the industry, and how LTK is helping creators build sustainable businesses. Additionally, Amber shares her personal journey balancing motherhood and entrepreneurship, along with tips on creating time for family while managing a growing company.
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