When Culture Becomes Your Competitive Advantage

What if your biggest competitive advantage is your story? 

When Akruti Babaria couldn’t find tools to help her son connect with his Indian heritage, she turned that gap into a business. What started as selling curated children’s books quickly evolved into Kulture Khazana – a brand built on storytelling, cultural connection, and community.

In this episode, she breaks down how she validated demand through programming, pivoted during COVID by launching her first product, and used Amazon to scale – from leveraging influencer trust to unlocking rapid growth through the Amazon’s Choice badge.

If you want to turn your story into a real competitive advantage and build a brand customers actually connect with – this episode is for you.

Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness

In this episode of This Is Small Business, you’ll learn:

(01:22) — How Akruti found her purpose after a life-changing moment. 

(06:06) — How to use storytelling to grow your brand and community

(08:35) — How Amazon influencers can help drive product sales

(09:29) — What “Amazon’s Choice” means for your business and how it impacts sales

(10:50) — How to turn your culture into a competitive advantage

(12:10) — How to keep going when you feel like quitting your business.