What really persuades people? We think it's about being louder, sharper, or more forceful—but that only creates division, resentment, and anger. In this episode, I share a moment with my daughter Mariah when my usual approach backfired, and something unexpected broke through her resistance. What happened with her revealed a truth I believe applies everywhere: family life, business, culture, and even politics. The strongest persuasion isn't about winning arguments—it's about winning hearts. But how do you actually do that in practice? That's what we'll explore together.
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