Jason Levinthal has been doing things differently in the ski industry for more than 30 years.
In this episode, we sit down with Jason to talk about the story behind LINE Skis, how Full Tilt ski boots came to be, his time working with K2, and eventually leaving to start J Skis.
Jason gets into the early days of LINE, building skis when almost nobody took twin tips seriously, what happened after K2 acquired the brand, how the old Raichle Flexon molds became Full Tilt, and what he learned building and marketing some of the most recognizable brands in skiing.
We also get into product development, ski industry marketing, entrepreneurship, what big companies get right and wrong, and why Jason continues to approach the ski business differently.
In this episode:
The origin of LINE Skis
How Jason Levinthal helped change freestyle skiing
K2’s acquisition of LINE
How Full Tilt ski boots came to be
The Raichle Flexon molds and their second life
Building and marketing Full Tilt
Leaving K2
Starting J Skis
Product development and ski design
Marketing in the ski industry
Jason’s approach to building ski brands
Jason Levinthal joins The Ski Monster Podcast for the full story.
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