166. Going Into Business With Your Partner: Goals, Roles & Boundaries with Jo & Lyndon

If you've ever thought about going into business with your partner — or you're already in it and figuring it out as you go — this one is for you.

We talk a lot about goal-setting on this show, but we don't always talk about what happens when the person you're building with is also the person you go home to. The lines blur. The conversations never stop. And figuring out who owns what — and when work ends — is something most couples in business together just stumble through.

Jo and Lyndon are husband-and-wife business coaches for creative entrepreneurs and the founders of The Break Room, a membership community for people who want to love their business long-term. In this episode, they get into what it actually looks like to build a business as a duo: the roles, the goals, and the boundaries that make it sustainable.

In this episode, we cover:

• How they divided ownership of decisions (not just tasks) — and why that changed everything
• The passion, profit, and purpose filter they use to evaluate every pivot
• How they set a goal to 10x their clients in 2026 and gamified it on their office wall
• What they do when one of them hits a rough season and motivation disappears
• The communication boundaries that protect their relationship when your coworker is also your partner

Find Jo and Lyndon on Instagram and learn more about the breakroom here (affiliate link)