I sit down with Naoma Serna-Zahn, brand strategist and principal behind Nuevo, to talk about the realities of high-level brand work.

We also get into:

  • Why public feedback can derail a branding project

  • The difference between brand strategy vs. visual design

  • How Naoma attracts B2B clients with projects starting around $18.5K

  • The different ways we each generate clients

  • What masterminds actually make sense depending on your dream clients

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