Steve Kado of LegaSea Farms: Michigan Cannabis, Cultivation & Building a Brand | E.46
Michigan is one of the toughest cannabis markets in the country, and Steve Kado has been through nearly every version of it.
From the legacy market to commercial cultivation, white labeling, and building LegaSea Farms into a brand carried in 150+ stores, Steve has learned that growing great flower is only part of the equation.
In Episode 46, we talk about surviving market compression, building relationships that move product, and finding the balance between culture and business.
Inside the grow, Steve breaks down under-canopy lighting, HPS vs LED, Rockwool, crop steering, substrate monitoring, and why yield has become one of the biggest levers for staying competitive.
We also get into THC and terpene testing, blind smoke tests, rosin, consumer education, and a question the industry keeps coming back to: are we measuring quality the right way?
This one is about adapting without losing what got you into the game in the first place.
Listen now on Spotify or Apple Podcasts: https://open.spotify.com/show/5VrbpGbAE9JYn3I0Vo8zSy https://podcasts.apple.com/us/podcast/we-the-growers/id1620427747
Follow Steve Kado and LegaSea Farms: https://www.instagram.com/legasea_farms/
Produced by the Athena Ag Team.
We The Growers Podcast: https://www.instagram.com/wethegrowerspodcast/ Athena Ag: https://www.instagram.com/athena.ag/
Visit our website: https://www.athenaag.com
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