This week I talk with founders and owners of The Hideaways, Mike Sebastian & Jordan Holmes. Mike & Jordan have built a truly unique portfolio across Red River Gorge, KY, and their properties feature hot tubs built on boulders, A-frames carved into caves, and cliff-side and riverfront views galore.

In this conversation, they share about:

working as partners and defining roles

raising capital and working with investors who see the vision

the marketing secret sauce that grew their socials over 100k followers

tricks to capturing content that converts

how they've achieved over 80% direct bookings

Mike & Jordan dropped so many nuggets of wisdom and perspective shifts that I couldn't write down fast enough, so have your notebooks ready for this one!

Thank you to our sponsor Lodgify – Take 20% off Lodgify’s most powerful plans with code novacancy20! Learn more about your ad choices. Visit megaphone.fm/adchoices

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