When I was 18, I worked with three women in Ireland who spent months preparing for a one-week summer holiday.

I thought they were completely ridiculous.

Years later, I realised they understood something I’d been getting wrong in business.

The anticipation was part of the experience.

In this episode, I’m sharing what I accidentally taught me about marketing, and why we don’t need to wait until something is finished before we start talking about it.

In this Episode, I cover:

  • Why anticipation matters in marketing.
  • Giving your ideas enough runway.
  • Why last-minute marketing can feel salesy.
  • Rethinking what it means to be “ready”.
  • Taking some of the pressure off selling.

LINKS :
Sign up for our workshop Booked by Christmas HERE

Learn about Shoot Caddy HERE

Learn more about learning inside of Academy HERE

Wanna get a one-on-one FREE strategy call with me? Book HERE

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