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Have you ever felt like people just don't "get" what your business does?
You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.
In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need.
Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you.
Together, Kendra and Katie discuss:
• Why messaging problems usually start long before copywriting begins.
• The connection between your offer, audience, positioning, and messaging.
• How storytelling creates clarity and trust in B2B marketing.
• Why AI is only as good as the context you provide.
• How to differentiate your business, even in crowded industries.
• Why understanding your buyer is the most valuable marketing skill you can develop.
• Katie's biggest marketing lesson after more than 20 years in the industry.
Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve.
About Katie Turner
Katie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients.
Connect with Katie:
Website: https://kateturnermarketing.com/
LinkedIn: https://www.linkedin.com/in/kateturnermarketing/
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