No one knows more about eCommerce growth than my friend Ezra Firestone. Arguably, no one is a more interesting interview than Ezra either. This episode does NOT disappoint. Ezra bootstrapped growth for Boom from $0 to $40mill+ per year. He also recently bought another high-profile eComm brand (more on that in the show).This episode is straight fire. Here's a look at what we dive into:
How Ezra is approaching email marketing and email list growth in 2022. I'm guessing you're missing his email strategy - even if you consider yourself an email marketing pro.
How BOOM is approaching front-end offers.
Why you should consider inventing a holiday and how BOOM has done that.
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