Brandon Ivan is an award-winning entrepreneur and founder of 787 Coffee Co. He has made a name for himself as one of Forbes’ “Next 1000” Upstart Entrepreneurs and Inc.'s Fastest Growing Companies. His mission is to help businesses revitalize their brand through the power of emotions and human connections.
For Brandon, branding is not just about using the right colors and words. It’s about communicating a unique set of values to both your customers and co-workers, making them feel good about themselves when they buy from you, and consistently providing them with a reason to care about you.
Some questions I asked:
Why did you decide to start a coffee business?
How do you turn customers into brand ambassadors?
How do you empower your co-workers?
How important is consistency of branding?
In this episode, you will learn:
From Farm to Cup - The story of 787 Coffee
How to leverage the power of community to grow your business
How to make your brand more human
How to turn customers into your most passionate brand ambassadors
The powerful infinity of eight
Why you might want to call people who work for you “co-workers” instead of “employees”
Simple ways to empower and measure the success of your co-workers
How to handle co-workers when they mess up and still earn their respect
The secret to happiness, freedom, and abundance.
The importance of consistency in branding.
Why you should never compromise on your price (even if it means you lose the deal)
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