In this episode I’m joined by Paolo Montemurro from Materahub to open up the European funding landscape for culture and creativity. This is a conversation I’ve wanted to do for a long time, because if you cover EU funding broadly, the cultural and creative sectors are too important to leave untouched. Paolo explains why the European Union invests in culture and creativity not only because of their economic contribution, but also because of their role in democracy, social inclusion, European values, mobility and innovation. We talk about how this recognition has grown over time and why the creative and cultural sectors now sit much more clearly inside the wider European policy and funding architecture.
We then move through the actual opportunities. We start with Creative Europe as the main go-to programme, but also look at Erasmus+, Horizon Europe, Interreg and other relevant corners of the funding landscape. Paolo shares how Matera Hub has worked across these schemes since 2011, using culture and creativity as both a sector in its own right and as a methodology that can connect to entrepreneurship, skills, cultural heritage, innovation, audience development and social transformation. It’s an introduction episode, but a rich one — especially for anyone in the cultural and creative sectors trying to understand where to start and how broad the European opportunity space really is.
Time codes:
01:47 Guest introduction and fly in
05:11 Why Does the EU Invest in Culture and Creativity?
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