Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

What if almost everything you were told about marketing was...false.

Bob believes that

And he doesn't just point out why it's wrong. He provides better ways forward.

This was one of those books I wish I had read earlier

But better late than never

I hope you enjoy the review :)

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📺 Click to watch on YouTube 

📹 Recorded on April 6th, 2026

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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.