Live from the POSSIBLE conference in South Beach, Matt Britton welcomes Lauren Weinberg, Chief Marketing Officer at Supergoop!, to discuss her transition from tech giants like Square and Peloton to the beauty world. Lauren shares her approach to brand building in the sun care category and the importance of owning the product road map to drive strategic growth. She also talks about her deep dive into AI and why human intuition remains the anchor for authentic storytelling in an era of rapid digital change.


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