Working 12 Hours a Week, Soft Girl Energy & Why Hustle Is Not the Flex You Think It Is

JOI N THE NAP TIME CONTENT WAITLIST

Someone told a woman I know that wanting to work 12 hours a week while scaling to six figures was soft girl energy.

She used to work 60-hour weeks. She burned herself out. She suffered for it. And after years of that — she figured out how to compress her output into 12 highly dialed-in hours.

And someone called that entitled.

That's not soft girl energy. That's mastery. And this episode is about why.

IN THIS EPISODE— Why the number of hours you work is not proof of how serious you are — and the Stanford research that backs it up
— The difference between soft girl energy and earned efficiency — and why most people can't tell them apart
— What working 12 hours a week actually requires: dialed-in messaging, ruthless prioritization, systems that handle everything else
— Why hustle culture rewards input while real business rewards output — and the massive difference between being busy and being productive
— The real question to ask yourself: are the hours you're working actually moving anything?

Stop measuring your seriousness in hours. Start measuring it in results. 🖤

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