Jessi Jean's $1.2M Launch, The Joy Over Strategy Shift & Why I'm Done Building for the Goal

I've been in Jessi Jean's challenge this week.

And honestly? I didn't join because of the $1.2 million launch. I joined because I watched this woman show up on the internet in a way I haven't seen in a long time. No performance. No strategy face. Just her — talking about things she actually cares about, following whatever thread brings her joy, and letting that be enough.

And something about watching her cracked something open in me.

Because I realized — I don't actually know what brings me joy.

Like. Do I? I've spent my whole career doing the things. The launches. The offers. The pivots. With my own spin, yeah. But still following someone else's blueprint for what success is supposed to look like. And a lot of it worked. And something still felt off and I couldn't name it until I watched her.

This episode is me sitting with that out loud. Because I think you're in it too.

IN THIS EPISODE— What I saw in Jessi Jean that had nothing to do with her launch number— Why doing everything right can still feel like something's missing— The question I hadn't been asking myself — and what happened when I finally did— What following the joy thread actually looks like when you're a mom with real bills and limited time— Why the performance is the thing disconnecting you from your audience and your income— Where I'm at right now and what I'm building toward

JOIN THE MOVEMENT:Ready to go deeper? DM me on Instagram for 1:1 spaces or to inquire about The Hot Mom Summer Mastermind — @itslaurapatriciamartin

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