In this episode of the Ignition Podcast, Harry Phypers interviews Tom Jaconelli, Managing Director of Romans International, one of the most prestigious luxury car dealerships in the world. Tom shares his unique journey from a non-car enthusiast to becoming a pivotal force in the luxury car market. From helping his father’s business during tough times to revolutionizing its marketing and operations, Tom provides fascinating insights into working with the top 1%, making smart car investments, and running a family business.
Topics Discussed
Tom's entry into Romans International
The evolution of the car dealership into a luxury brand
Insights into the luxury car market and 2025 investment tips
Managing personal and professional life as a family business leader
The emotional and artistic connection to cars
Time-Stamps
00:00 Introduction
01:30 Tom’s Early Life
03:00 Discovering Passion for Cars
05:30 Joining Romans International by Chance
07:45 Challenges of a Family Business
10:00 Marketing Transformation
12:30 Getting Into Buying and Selling Cars
15:00 Car Buying Trends in 2025
18:00 Advice for First-Time Buyers and Investors
21:00 What Sets Romans Apart
25:00 Tom’s Personal Favorites
28:30 Future of Romans International
31:00 Balancing Business and Family
34:00 Tom’s Personal Garage
37:00 Rapid-Fire Questions
Key Takeaways
Buy What You Love: Investment in cars should be passion-driven first, profit-driven second.
Marketing Matters: The importance of digital transformation in modern luxury sales.
Focus on Excellence: Romans’ success comes from curating only the best cars with premium specs.
Family Business Dynamics: Challenges and opportunities of working in a family-owned company.
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