Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl
Ep 459
Is your next website visitor an AI agent with a credit card?
Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Meta’s Muse https://ai.meta.com/muse/
Instinct https://instinct.com/
Grok Bot http://x.ai/news/introducing-grok-bot
Claude https://claude.ai/
ChatGPT https://chatgpt.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
