Get our anti-AI slop checklist: https://clickhubspot.com/lhug
Ep. 447
For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.
Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
David Epstein https://davidepstein.com/
Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5
Nest https://home.nest.com/
Scite https://scite.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
