How many trial bookings do you normally get when your new academic year begins? And what would happen if you challenged yourself to double that number?
In this episode of the Ultimate Dance Business Podcast, Deborah Laws explores what it really takes to attract more students to your dance school and why your results are often directly connected to the amount of thought, time and energy you put into your marketing.
Rather than relying on a last-minute flurry of Facebook posts, flyers or ads, Deborah looks at the importance of having a proper dance studio marketing strategy in place well before your new term begins.
Deborah takes you through how to:
Create a planned marketing campaign to attract new dance students
Use previous results to improve your marketing each year
Test different versions of your adverts, flyers and content
Understand why one marketing approach can work brilliantly one time and fail another
Use split testing to discover what actually attracts enquiries
Set yourself a challenging but achievable target for new trial bookings
Think differently about the amount of effort you're prepared to put into growing your dance school
Ultimately, getting more dance students isn't about hoping that enquiries arrive. It's about making a conscious decision about what you want, creating a strategy to achieve it, and being prepared to put the work in.
So, what would you really love your next academic year to look like and what are you prepared to do to make it happen?
Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com
To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL
This episode is sponsored by Dance Studio Marketing.
You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/
This podcast is produced by Creative Content Studio
