In this episode of the Greenbook Podcast, Karen Lynch sits down with Adam Bai, Chief Strategy Officer and Chief Client Officer at Panoplai, winner of Greenbook’s inaugural Industry Impact Award at IIEX North America. Adam shares how his background in anthropology, innovation, and enterprise transformation shapes Panoplai’s approach to modern insights. The conversation explores digital twins, synthetic data, the importance of validated human data, and why AI should enhance—not replace—the role of insights professionals.

Adam also discusses what it means to build for both today’s market needs and the future of research, emphasizing the need for better standards, smarter workflows, and human judgment in increasingly automated systems.

Key Discussion Points:

  • Panoplai and Greenbook’s Industry Impact Award
  • How digital twins and synthetic data fit into the insights toolkit
  • The importance of grounding AI tools in validated human data
  • Why insights professionals must become “shepherds of the right questions”
  • Lessons from Panoplai’s evolution from Glimpse to a modern insights platform


Resources & Links:


You can reach out to Adam Bai on LinkedIn.

Many thanks to Adam Bai for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

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