What happens when markets stop being driven only by fundamentals and start being shaped by retail investors, social media, AI, and real-time narrative? In this episode of Worthy for Thirty, I sat down with Katie Perry, CMO of Zerohash and author of 'Ticker Shock,' (available on Amazon) for a sharp, insightful conversation about the future of money, communication, and capital markets.
Katie unpacks why investor relations, marketing, and leadership can no longer live in silos, and why companies now need to think like media brands if they want to earn trust, attention, and long-term support. From meme stocks and retail investor culture to stablecoins, tokenization, and the rise of digital asset infrastructure, this episode explores the forces reshaping how money moves and how companies tell their stories.
Katie also shares the origin story behind Ticker Shock — how a middle-of-the-night idea turned into a full-length book, why she thinks the old playbook for public company communication is breaking down, and what founders, executives, and communicators need to understand about the new investor landscape. If you care about fintech, crypto, investor relations, startup storytelling, or how brands build credibility in a noisy world, this episode is packed with perspective.
You’ll hear me and Katie talk about:
Why retail investors have outsized influence on narrative.
How companies should think differently about marketing and IR.
Why stablecoins and crypto infrastructure are becoming the hidden rails of modern finance.
What founders and CEOs can learn from the most compelling public-facing leaders.
How emotion, visibility, and timing now affect markets in real time.
Thanks to social media, the barriers to entry are at an all-time low but separating signal from noise is ever more complicated
This is a must-listen for entrepreneurs, investors, marketers, and anyone trying to understand where finance, technology, and storytelling collide next. Listen now to hear why Ticker Shock is more than a book title; it’s a sign of where the market is headed.
