Most brands that think they’re driving culture are really just borrowing from it.

In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Kai Devereaux Lawson (co-founder & CEO at Valerie) and Dr. Charlene Thomas (SVP of Marketing at Def Jam Recordings) about the role of culture in modern marketing, how indies are able to move faster and better understand nuance, and what marketers can learn from the music industry about building cultural relevance.

Brought to you by Mekanism.

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