Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. 

If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan.   

In this episode we discuss:

• The importance, value and requirement of documenting your data implementation
• How data implementations have changed over the last few years
• The questions to ask yourself when you’re deciding upon a new tool
• How to change Marketing Analytics to something that yields results and is privacy friendly
• How we can make server-side implementations more privacy friendly
• And much more.

Some of the resources mentioned in this podcast:

• ElbWalker
• Timo’s course on how to create a tracking plan
• Posthog Analytics
• Snowplow Analytics

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our website.

https://lifeaftergdpr.eu/episode-013/